Every business can leverage social media sites to gain more prospects and sales.
The trick is, knowing which ones will render the best results for your type of business.
Social media sites are great for gathering and interacting with potential prospects.
They’re good for pointing them in the direction of your permanent digital real estate too.
At the end of the day though, you don’t own them and you will never control them so if you bet your entire marketing platform on only social media, you will eventually be disappointed when they change the game on you.
You see, when you build that way, you actually feed their sites with traffic and become vulnerable to them keeping their terms of service in line with your goals. I assure you though, they will always be more interested in their goals than yours.
So, the answer is to leverage them for all they are worth but always gather your followers at a location that you control alone.
We leverage social media to enhance your permanent properties and to deliver targeted prospects to your existing sales funnels.